This freelance project was commissioned by New Beginning Recovery in New Haven, Connecticut—a sober residential program supporting individuals in recovery from addiction. I was tasked with developing a new visual identity for a program within the organization called Redemption House. This non-profit initiative offers short-term housing for individuals who have relapsed and need a safe, supportive space before transitioning back into a recovery home.
This was a fulfilling project for me. As a designer, I aim to create work that contributes positively to the community, and hearing the personal recovery stories behind this initiative made the experience even more meaningful.
A key challenge—and learning opportunity—was designing an identity that aligned with the overarching New Beginning Recovery brand while establishing a distinct, independent visual presence for Redemption House. I maintained consistency with the existing brand’s color palette and typeface but introduced new shapes and design elements to give the sub-brand its own voice.
The Redemption House identity reflects the program’s core values. The house symbolizes safety and support; the three upward-pointing triangles represent growth and progress; and together, they embody collaboration and unity. These shapes also reference the recovery symbol—a triangle enclosed in a circle—subtly reinforcing the mission of the organization through visual language.
This freelance project was commissioned by New Beginning Recovery in New Haven, Connecticut—a sober residential program supporting individuals in recovery from addiction. I was tasked with developing a new visual identity for a program within the organization called Redemption House. This non-profit initiative offers short-term housing for individuals who have relapsed and need a safe, supportive space before transitioning back into a recovery home.
This was a fulfilling project for me. As a designer, I aim to create work that contributes positively to the community, and hearing the personal recovery stories behind this initiative made the experience even more meaningful.
A key challenge—and learning opportunity—was designing an identity that aligned with the overarching New Beginning Recovery brand while establishing a distinct, independent visual presence for Redemption House. I maintained consistency with the existing brand’s color palette and typeface but introduced new shapes and design elements to give the sub-brand its own voice.
The Redemption House identity reflects the program’s core values. The house symbolizes safety and support; the three upward-pointing triangles represent growth and progress; and together, they embody collaboration and unity. These shapes also reference the recovery symbol—a triangle enclosed in a circle—subtly reinforcing the mission of the organization through visual language.
