Through the Miko McGinty design and publication studio, I was given the amazing opportunity to work on the graphics and signage for the Madison Square Park Conservancy. Using the brand identity developed by Pentagram, I created park signs and worked on exhibition labels, Kiosks, pamphlets, and more for the Conservancy. I created the files, then prepared and send them to print. I learned how to effectively use preexisting design systems to create new material while keeping to the identity. This was an amazing learning experience, and I am grateful to the McGinty design studio.
The evergreen kiosk I created for the Park is in the photo to the right. This is used to tell all the park visitors all the events that the conservancy is currently hosting. I worked on the building illustrations and all the typography that went into this project. This went through many rounds of iterations and feedback, and I am very happy with the results.
To the left is one of the many park signs I worked on. I would make a few of these depending on events or depending on what the conservancy wanted to emphasize. I learned a lot about interactive design and how visitors respond to this type of signage. Specifically, using typography and the brand identity’s hierarchy to create a sign that is most effective, clearly communicates the message, and is easy to read.
The process of creating these signs was very beneficial to learn because, other than designing the signboard, I also was responsible for working with the company VSEEN directly to send all the files to print.
I would start the design with a blank template file from Pentagram; then, I would place the text into InDesign and categorize it with the hierarchy to create the signboard. Once all the text was in place, I went through all the typography with a strict eye to make sure all the typography was correct, and the text was the most optimal for the audience to read. Once this process was complete, I sent the file for review, and it would go through a few rounds of iterations.
So, once this process was complete, I prepared and packaged the print-ready file to send to the printer. I learned a lot about all the requirements the printing company needs to be able to print signboards in a timely manner. From the material, sizing, and packaged or outlined fonts to making sure someone would be there to pick up the signboard and put it out.
Above is one of the pamphlets I worked on; I tried to make this pamphlet cohesive, professional, and clean for readers to learn about all trees in the park. This was a fun project to be able to work with full-bleed photographs, especially in the center spread. I also wanted to take a minimalist approach to this pamphlet so photos stood out to the reader. I learned a lot about publication typography throughout this project.
Through the Miko McGinty design and publication studio, I was given the amazing opportunity to work on the graphics and signage for the Madison Square Park Conservancy. Using the brand identity developed by Pentagram, I created park signs and worked on exhibition labels, Kiosks, pamphlets, and more for the Conservancy. I created the files, then prepared and send them to print. I learned how to effectively use preexisting design systems to create new material while keeping to the identity. This was an amazing learning experience, and I am grateful to the McGinty design studio.
The evergreen kiosk I created for the Park is in the photo above. This is used to tell all the park visitors all the events that the conservancy is currently hosting. I worked on the building illustrations and all the typography that went into this project. This went through many rounds of iterations and feedback, and I am very happy with the results.
Above is one of the many park signs I worked on. I would make a few of these depending on events or depending on what the conservancy wanted to emphasize. I learned a lot about interactive design and how visitors respond to this type of signage. Specifically, using typography and the brand identity’s hierarchy to create a sign that is most effective, clearly communicates the message, and is easy to read.
The process of creating these signs was very beneficial to learn because, other than designing the signboard, I also was responsible for working with the company VSEEN directly to send all the files to print.
I would start the design with a blank template file from Pentagram; then, I would place the text into InDesign and categorize it with the hierarchy to create the signboard. Once all the text was in place, I went through all the typography with a strict eye to make sure all the typography was correct, and the text was the most optimal for the audience to read. Once this process was complete, I sent the file for review, and it would go through a few rounds of iterations.
So, once this process was complete, I prepared and packaged the print-ready file to send to the printer. I learned a lot about all the requirements the printing company needs to be able to print signboards in a timely manner. From the material, sizing, and packaged or outlined fonts to making sure someone would be there to pick up the signboard and put it out.
Above is one of the pamphlets I worked on; I tried to make this pamphlet cohesive, professional, and clean for readers to learn about all trees in the park. This was a fun project to be able to work with full-bleed photographs, especially in the center spread. I also wanted to take a minimalist approach to this pamphlet so photos stood out to the reader. I learned a lot about publication typography throughout this project.
