London Shoes

UAL Central Saint Martins

Shoes can tell a lot about a person and who they are. The first thing people tend to notice about a person is their shoes. We use shoes to travel places; they symbolize where we have gone, what we have done in our past, and where we will go in the future. Everyone knows the famous saying, "Before you judge, walk a mile in my shoes." You don't know what people have gone through or where they are going, but your shoes can tell that story.

I decided to create postcards to align with the theme of travel, I also used the London tube colors and typeface as the system identity for this project. Each postcard has a different photo I took while people-watching during my time in London. I created short background stories for each photo to get the reader thinking about where the person in the photo was going and what they were doing.

I also made a box to hold all the postcards. I used drop-spine box technique instructions I learned from the London Center for Book Arts. I enjoyed this experience because one of my favorite aspects of Graphic Design is crafting and building to making ideas come to fruition.

The biggest takeaway I had from this project was to trust the process, and I really valued the lesson I learned when it came to thinking about what everyone is going through. There are so many stories out there, and it was nice to sit back for a minute to think about empathy for others and gratitude for what I have.

Process

I began by researching stories about shoes. I was instantly intrigued by what was going on behind the shoes everyone wears. I was also interested in the time and location of the shoes. I was thinking about organizing my photos by type of shoe or organizing them by time and place as a type of journaling technique. Below are some of my first and second iterations of the postcards. After feedback, my peers gravitated toward the stories more than the imagery or the time and location. Therefore, I focused on refining that concept for my final design.

The screen printing process was a great learning experience for me. I had a screen printed before this project, but I hadn’t screen printed this big before, so I learned a new technique. It was nice to compare and contrast different styles of screen printing. It was also a unique experience with screen printing in a foreign country.

London Shoes

UAL Central Saint Martins

Shoes can tell a lot about a person and who they are. The first thing people tend to notice about a person is their shoes. We use shoes to travel places; they symbolize where we have gone, what we have done in our past, and where we will go in the future. Everyone knows the famous saying, "Before you judge, walk a mile in my shoes." You don't know what people have gone through or where they are going, but your shoes can tell that story.

I decided to create postcards to align with the theme of travel, I also used the London tube colors and typeface as the system identity for this project. Each postcard has a different photo I took while people-watching during my time in London. I created short background stories for each photo to get the reader thinking about where the person in the photo was going and what they were doing.

I also made a box to hold all the postcards. I used drop-spine box technique instructions I learned from the London Center for Book Arts. I enjoyed this experience because one of my favorite aspects of Graphic Design is crafting and building to making ideas come to fruition.

The biggest takeaway I had from this project was to trust the process, and I really valued the lesson I learned when it came to thinking about what everyone is going through. There are so many stories out there, and it was nice to sit back for a minute to think about empathy for others and gratitude for what I have.

Process

I began by researching stories about shoes. I was instantly intrigued by what was going on behind the shoes everyone wears. I was also interested in the time and location of the shoes. I was thinking about organizing my photos by type of shoe or organizing them by time and place as a type of journaling technique. Below are some of my first and second iterations of the postcards. After feedback, my peers gravitated toward the stories more than the imagery or the time and location. Therefore, I focused on refining that concept for my final design.

The screen printing process was a great learning experience for me. I had a screen printed before this project, but I hadn’t screen printed this big before, so I learned a new technique. It was nice to compare and contrast different styles of screen printing. It was also a unique experience with screen printing in a foreign country.

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